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Openads 2.4 stable released
The latest stable version of Openads 2.4 was just released today (20070911). I was really looking forward to see this version reaching a stable state and followed up this branch since it was called MAX (Max Media Manager) – the change to the Openads2.2/3/4 name happened the same time with the phpadsnew rename to openads2.0. This new version should perform much better than the popular 2.0.x release. I will try to perform the upgrade on one of the big openads installations I am managing during next schedulled maintainance next weekend and will update the post if the upgrade process was as expected.
http://www.openads.org/products/openads-2.4.html
What’s new?
Enhanced Power & Simplicity:
* Optimized delivery engine increases number and speed of ads delivered – Openads is now capable of serving billions of ads each month.
* Improved installation process makes new installations easy and upgrades on existing systems seamless.
* Better ad campaign prioritisation.
Easy Integration with Industry Leading Applications:
* Ability to track clicks sent to Google AdSense & Yahoo! Publisher Network
* Enhanced click tracking of Flash ads and support for backup GIFs
* Documented code for easy customisation
Enhanced Targeting & Campaign Management:
* Targeting statistics screen gives users a holistic view of ad campaigns to determine which are performing well or not meeting required impressions
* Direct selection allows publishers to specify keywords against tags, providing better targeting across the entire site
* Campaigns can be capped in the same way as a banner
* Zones can be capped in the same way as a campaign
* When there are no ads to be shown for a particular zone, ads are automatically grabbed from a linked zone
Improved Reporting
* Reports automatically generated at pre-set times when publishers, admins and advertisers need information
* Revenue maximized by tracking visitor behaviour from click-through to transaction and reports produced using real-time information
* Basic reports simplified, including graph creation
Tags: openads
19th September 2007, 01:28
Marius: Good to see a open source ad server is part of your portfolio of watchers.
-prasana
19th September 2007, 07:40
Prasana: yeah… I maintain a rather large phpadsnew installation (about 40Mil/impressions/day) so I have to do this